In her book, Mateer writes that the name came out of a nice, hot soak with a good book. But that name …”Caboodle”… where did she come up with it? We know what you’re thinking - the story is amazing. However, Leonie eventually found herself back in the arms of her caboodle as a consultant for the original manufacturer. She would leave to find another company that would eventually sell to one of the biggest cosmetic companies in the world, Estée Lauder. The first backed out before production, but the second saw the potential and signed on to help launch what was to become one of the biggest trends for girls in the ’90s.Įventually, that company would take ownership of her idea and expand on it. It took her two tries to find a manufacturer that was willing to go through with the deal. That was the inspiration she needed, and she soon started shopping her idea to different companies. In that tackle box was all the model’s makeup. While brainstorming ideas for a new business after moving to California in the ’80s, she remembered seeing a model carrying a tackle box to a photoshoot. Though that makes for a great story, Leonie relates the actual story in her book. She happened to read that the legendary letter turner, Vanna White, used a tackle box to keep all her cosmetics organized.Īnd, thus, the iconic plastic organizer was born. It has been said that the inspiration for this handy tool came from its inventor, Leonie Mateer, perusing the pages of People. One of the most popular legends about the creation of this tidy little organizer starts with a leisurely day of reading the rags. The story of the Caboodles case goes all the way back to the mid-1980s. History of the Caboodle: What is a Caboodles Case? Caboodles Rainbow Neat Freak Makeup Organizer. History of the Caboodle: What is a Caboodles Case?.This organizer is now available online and in many trendy stores like Urban Outfitters.īut what makes this organizer so unique? And why are they making a huge comeback? Table of Contents You could also pack in a few scrunchies for good measure. Inside the case, you would store your lip glosses and the rest of your makeup. This plastic case that came in colors inspired by hair dryers was all the rage in the ’90s. This is why it comes as no surprise to those of us who grew up in the 1990s that the Caboodles case has shaken off the cobwebs and re-entered society. We love the products we recommend in this post, and we hope you do, too! Don't worry, it's of no extra cost to you. Hopefully, things will feel more settled in the very near future.Hi beautiful! Just to let you know, we earn a modest commission off of purchases made through Amazon affiliate links on this page. Of course, they still make their signature Caboodle on-the-go makeup cases, so next on my shopping list is a good, old-fashioned Caboodle for my car– since I’m practically living out of it while I assimilate and drive back and forth between Orlando and Tampa. Keep an eye out for the new Caboodle storage products at Target, Walmart, and Ulta. They run between $10 and $25 dollars per acrylic, and you can choose between a few different layouts. Like I said, the architect who built my house didn’t design a floor plan around my makeup artistry needs, and the fancy-looking, yet surprisingly affordable, Caboodles acrylic cosmetic organizers have made my makeup rearrangement and storage efforts so much easier. I finally feel like I’m settling in, and I love having my stash of beauty essentials organized, displayed, and ready for use. I snatched up two different Crystal Clear styles, and Operation: Organized commenced. Upon my inaugural trip to the neighborhood Target, I was literally ecstatic to see that Caboodles- yes, the same fun and fabulous brand known for creatively organizing makeup in the 90s– are back, and they now make cosmetic counter top acrylics. Although my master bathroom is pretty dang gorgeous, I strangely don’t have a whole lot of vanity-style surface area. I literally hate not knowing where my things are, especially when I need them to get ready in the morning, so bathroom organization has been of the utmost importance. As most of you know, I’m a former pageant queen, so approximately half of these boxes consist solely of makeup, cosmetic brushes, and beauty paraphernalia. I just relocated from Orlando to Tampa about two weeks ago, so needless to say, I’ve been completely overwhelmed by unpacking the 936808 boxes of accumulated random stuff. This post is part of a social shopper marketing insight campaign with Pollinate Media Group ® and Caboodles, but all my opinions are my own. *This post may contain affiliate links, which means I may receive a commission (at no additional cost to you!) if you make a purchase using any of these links.*
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